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Phat Farm Changeover
From BlackEnterprise.com
Russell Simmons has stepped down as CEO of the fashion brand he founded in 1992. Three years ago Simmons sold his successful clothing line Phat Farm to Kellwood Company, home to such brands as Calvin Klein and Liz Claiborne, for $140 million cash. After the sale to Kellwood in 2004, Simmons held the title of CEO, managing the day-to-day operations of the company and the marketing of the Phat Farm and Baby Phat lines of clothing.
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Dallas Franchise Planned For New Pro League
From DallasNews.com
The Premier Basketball League, a new professional league expected to start regular season play in January, will have a Dallas franchise.
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Marbury's Sneaker Attack Is For Real
From USAToday.com
NBA star Stephon Marbury says he is trying to change the sneaker industry by marketing a less-expensive basketball shoe.
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Stephon Marbury – Doing the Right Thing
From Sports Business News
In 1998 Spike Lee directed "He Got Game" a film based on a fictional account of a Brooklyn high school basketball player, the best high school basketball in America, Jesus Shuttlesworth and the interest everyone close to Jesus had in wanting a piece of his success.
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The Multicultural Message: Two Industry Players Assert the Marketing Needs of the Hip-Hop Generation and Beyond
From adotas.com
With the rise of the digital era and the growth of interactive usage and advertising, it's become increasingly important to understand audiences. Making up 13% of the population is the multicultural audience, which subsequently, has not received attention commensurate to the "astronomical growth" it's experienced.
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Marketer stands tall in $15 shoes
From DallasNews.com
In the 1980s, Erin Patton was a young, hip urban professional, handpicked by NBA superstar Michael Jordan to do the marketing at Nike for his Air Jordan basketball shoes.
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The Urban Auto Market Comes of Age
From imediaconnection.com
The Mastermind Group's Erin Patton explores the recent embrace of the multicultural market's influence on luxury auto sales.
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Masterminding His Path To Success
From SMU.edu
Since earning his Executive M.B.A. from the Cox School of Business in 2006, Erin Patton has found new ways to understand markets and cultures.
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The Game: Starbury Guards The Line At $14.98; NFL, Marketers Won't Dodge Draft
From BrandWeek.com
At Steve & Barry's, a $14.98 tag carries a lot of weight, and its new Stephon Marbury-signature Starbury II and Starbury Team basketball shoes will be unveiled April 1 with a strategy to reinforce that point.
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The Game: USA Football On 'Sacred' NFL Turf; Rookie League Builds Marketing
From BrandWeek.com
NFL fans who watch any of the four nationally televised preseason games next week will see something unusual painted on the playing fields: a logo for an organization other than the NFL.
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Dashing Diversification
From Time.com
After a day at the office filled mostly with meetings and phone calls, Damon Dash, CEO of Roc-A-Fella Enterprises, hops into the rear of a Ford V16 party van with two underlings. There will be no party tonight. His driver is taking him to XM Satellite Radio's New York City studios, where Dash and his Roc-A-Fella crew put on a weekly talk show to plug his rap, clothing and film empire. Slouched in his leather seat, Dash grabs control of the CD remote and makes a selection.
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Industry Articles
The Great Hip-Hop Bake-Off!
From Slate.com
Last month, Forbes released its first-ever ranking of hip-hop's highest earners—or, as the magazine calls them, "Cash Kings." A few days later, Cash Kings No. 1 (Jay-Z, annual income $34 million), No. 2 (50 Cent, $32m), No. 3 (Diddy, $28m), and No. 8 (Kanye West, $17m) joined No. 12 (T.I., $16m) onstage at Madison Square Garden for the hip-hop equivalent of a Super Friends cartoon.
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Hennessy Goes Hip-Hop For New Ad Campaign
From hiphop-elements.com
Hennessy has long been adopted by rappers as one of their favorite drinks with shout-outs and even entire songs dedicated to the expensive after-dinner cognac. The campaign, which includes seven Internet spots and three conventional TV commercials that will begin airing in the next few weeks, continues the drink's association with the rap scene by having the music created by producer and rapper Pharrell.
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The "Louis Vuitton Don" and the "Warhol of Japan"
From portfolio.com
Takashi Murakami collaborated with Kanye West on the rapper's third album, Graduation, which hits stores on Tuesday. The Japanese artist created covers for the singles "Can't Tell Me Nothing" and "Stronger", a three-minute animation for one of the music videos, and art for the album's merchandising.
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