Not all brands are created equal. Neither are agencies.
So we created a new agency model.

TMG works exclusively with clients seeking brand management expertise. We deliver a market-based, holistic approach to brand management from the outside in, not the inside out. We live and breathe alongside the consumer and are immersed in the urban consumer laboratory, so we instinctively understand their attitudes, behaviors and preferences.

We are able to validate those assumptions through traditional market research, and leverage our proprietary marketing intelligence and "psychographic" segmentation framework to position brands against the appropriate market segments to yield the greatest ROI.

TMG develops cost-effective, non-traditional programs and creative that precisely targets and penetrates the desired audience without the inefficiencies of "brand bombing," at a fraction of the cost of traditional agencies.

How do we do it? For starters, we have steep experience on both the brand management side and the agency side. We understand where one begins and the other ends. We also have a pretty good rolodex and are able to recruit strategic partners to the program for maximum impact.

Most of all, we think of brand building as a fun exercise. Or, as we like to say, welcome to our sandbox.