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Tracing the Hip-Hop Generation’s

Impact on Brands, Sports & Pop Culture

From the tricked-out cars they drive, technology they adopt, and brands they wear to the beverages they drink, music they listen to, and language they speak, the Hip-Hop generation has had a profound impact on brands, sports, and popular culture. Out of pure necessity, these innovators applied creativity and ingenuity against the backdrop of the urban experience and used their influence to transform their music and culture into a lifestyle, attitude, and distinct set of brand preferences that would soon be emulated, adopted and packaged for mainstream consumption.

Along the way, Hip-Hop culture transcended race and became an avenue for enterprise as self-made Hip-Hopreneurs and urban culture "software developers" competed to design the killer cultural app to run on the corporate mainframe. In the process, lofty lifestyle aspirations to move upstream were realized through cross-cultural exchanges with Wall Street types, socialites and business moguls who, in turn, influenced their preferences which they signaled back downstream to the masses. Understanding this ongoing effect is crucial to success in an increasing range of product categories, from automobiles to consumer electronics, entertainment, fashion, food and drink, mobile phones, sports, entertainment, tourism, and marketing both luxury and mass merchandise.

Author Erin Patton begins with his own journey as a product of Hip-Hop's Generation X from Pittsburgh's steel-tough inner city to navigating corporate America's advertising and marketing worlds. Using case studies and proprietary insights from his breakthrough 7 Ciphers™ segmentation framework, Patton gives readers a front-row perspective as the early architect of Nike's Jordan Brand and consultant to both Fortune 500 brands and celebrity icons to chronicle how Hip-Hop became a dominant social and economic force, building brands and influencing the behavior of consumers of all ages and races throughout the world.

For booking information, including schools, universities or conferences in addition to briefings for your company's sales/marketing group or agency account team, please contact The Marcus Graham Project speaker's bureau at 972.897.9985 or email lincoln@marcusgrahamproject.com

Copyright ©2009 Erin O. Patton

"Finally, a cultural marketing book that challenges (and wins) over

conventional wisdom's perception about the Hip-Hop Generation."

Pepper Miller, The Hunter-Miller Group

Chapters

- I Am Hip Hop

- Diary of an Urban

Consumer Scientist

- The Best Way to Predict

the Future is to Create it

- The 7 Ciphers™

- Hip-Hop's Midas Touch

- The Intersection of Hip-

Hop, Madison Avenue,

and Vine

- Inside The Starbury

Movement

- Changing The Game:

Hip Hop's Impact on

Sports

- Corporate America &

The Hip Hop Innovator's

Dilemma