TMG is immersed in consumer behavior and stays connected to all relevant touch points to help our clients uncover and discover insights, trends, unique brand and product attributes and cultural shifts in "real-time" that translate into actionable strategies, planning and positioning.
We believe any effective brand strategy or planning process begins with a healthy blend of sound marketing intelligence, data and gut instincts to viscerally understand the target audience and allow brand managers to make informed decisions.
- Consumer Insights
- Segmentation
- Qualitative research
- Quantitative research
- Custom studies
- Multi-client studies
- Behavioral observation (client groups)
7 CiphersTM
Spawned by years of clinical observation and insights gleaned during his Nike tenure, TMG Principal Erin Patton developed the 7 Ciphers™, a proprietary segmentation framework hailed for "cracking the code" on the $300 million urban market.
TMG introduced the first-ever quantitative segmentation study on the urban market in 2007 with the pilot 7 Ciphers study, sponsored by Pepsi and MTV. In addition, The Brookings Institution sponsored the groundbreaking study as part of its innovative urban markets initiative to help shape public policy and stimulate commercial and residential investment in urban areas.
The 7 Ciphers study brings much needed formality, dimension and a strategic framework to an urban consumer mass-market paradigm that transcends race, age, gender and geography.
